The platform is rolling out a new feature that enables them to cut down on the volume of AI-created videos appearing in their feeds. This step comes as the company disclosed that it currently hosts in excess of 1 bn AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a global launch. This development comes amid a surge in AI content, driven by recent content generation software.
The Broader AI Trend
Studies have shown that nearly a tenth of the quickest rising video streams on a competing service only show clips produced artificially. A large amount of this content is considered “AI slop”, a phrase for substandard, mass-produced content that is typically nonsensical or dreamlike.
“We know from our community that many people appreciate content produced via AI tools, from AI artwork to informative clips, and we intend to offer the community the option to increase or decrease of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
TikTok shared that there are now 1.3 billion videos on its network identified as AI-generated. In total, in excess of 100 mn media items are added to the platform daily, making clips made by AI a relatively small portion of its complete catalog.
User Control Features
Members will be capable of limit or boost the level of artificial media they watch by using the “manage topic” option in the application and picking AI-made media. Other topics that currently be controlled under the setting cover news, clothing, cosmetics, and choreography.
Platform Guidelines
Its rules oblige creators to label lifelike AI-generated content, and it forbids harmful fake videos of public figures or critical incidents. Any realistic artificial content that is unmarked can be deleted under its terms of service.
Furthermore, the service will now apply an “AI-made” tag to content produced via its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This step is designed to stop users from seeking to bypass the tagging system.
Responsible AI Funding
The company is furthermore establishing a $2m AI literacy fund for specialists and groups to create educational content about using AI responsibly. This project will support charitable organizations specializing in training programming and robotics.
Moderation Strategy
TikTok has supported its content review process, following debate over proposals to cut jobs for hundreds of safety staff in the UK. TikTok is expected to eliminate 439 jobs in its user protection department in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most distressing content prior to it has to be seen by staff. TikTok announced a notable drop in explicit and harmful content handled by human moderators over the previous year due to intervention by its AI tools.
It is vital to integrate humans and technology to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is where a significant AI assistance is really helping us operate efficiently.”
